Apple has that it would buy leading song recognition app Shazam in a fresh bid to secure an edge in the intensifying battle of streaming services.

Apple, whose streaming service has rapidly grown but still has only half the paid subscribers of Spotify, said that Shazam has consistently been one of the most popular items on its App Store. Apple said that Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users.