The 30th World Investment Conference is being held in Geneva from today.

The three-day event has been organized by the World Association of Investment Promotion Agencies.

Minister for the Board of Investment, Qaiser Ahmed Sheikh will represent Pakistan at the conference.

He will highlight the country's immense investment potential, ongoing economic reforms, and strategic incentives offered to international businesses.

Qaiser Ahmed Sheikh will also hold bilateral meetings with ministerial counterparts, global investment leaders, and senior corporate executives to attract foreign direct investment into key sectors of Pakistan's economy.