Pakistan has been included in the Financial Times' prestigious list of "50 Destinations to Take in 2025".

This recognition highlights the country's growing appeal as a premier travel destination, particularly for trekking enthusiasts drawn to the breathtaking landscapes of Northern Pakistan.

Northern Pakistan is home to some of the most dramatic and awe-inspiring mountain scenery in the world.

The region’s rugged beauty, combined with an improved security situation, enhanced accessibility, and better accommodation options, has led to an increasing number of visitors discovering its hidden gems.

In August 2024, Pakistan introduced a groundbreaking initiative offering free online visas to citizens of more than 120 countries, further facilitating travel and tourism. This move aims to attract global tourists, encouraging them to explore the diverse cultural, historical, and natural treasures the country has to offer.

The recognition by the Financial Times is a testament to Pakistan's commitment to promoting its diverse tourism offerings. As the country continues to improve infrastructure and facilitate travel, it is poised to become a leading destination for adventure and cultural tourism in 2025 and beyond.