ISLAMABAD: The World Radio Day was observed on February 13 (Tuesday) to acknowledge the role of Radio in awareness and ameliorating life of the masses.

The day was proclaimed by the United Nations Assembly in 2011, the seventh edition of World Radio Day will be held on 13 February 2018 under the theme: Radio and Sports, with all radio stations, regulatory bodies and related organisations invited to celebrate radio and its contribution to democratic debate through information, entertainment and audience interaction.

Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, Radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face.

Radio informs us and transforms us, through entertainment, information and audience participation. Having a radio means you are never alone – you always have a friend in radio.

The day was proclaimed by the United Nations Assembly in 2011, the seventh edition of World Radio Day will be held on 13 February 2018 under the theme: Radio and Sports, with all radio stations, regulatory bodies and related organisations invited to celebrate radio and its contribution to democratic debate through information, entertainment and audience interaction.

All radio stations, regulatory bodies and related organizations invited to plan special events or broadcasts to celebrate how radio shapes our lives. "Radio also helps to create a sense of community through the dissemination of information.

It supports communities in breaking out of their isolation in situations of armed conflict, political tension and humanitarian hardship. Radio can also help to rebuild social links in refugee communities and UNESCO contributes here to disseminating education, culture and information, by backing programmes created and hosted by young people.