Director General Radio Pakistan, Saeed Ahmed Sheikh says Radio Pakistan is moving decisively towards attaining financial sustainability.

He was delivering a comprehensive briefing session to the officers of the 43rd Mid-Career Management Course of the Information Group at the Information Service Academy in Islamabad on Tuesday. 

The session focused on Radio Pakistan's roadmap for revival through a robust commercial business plan, administrative efficiency, and digital transformation.

The DG PBC said the sales targets of PBC have been set for each station to the tune of over one billion rupees in advertisement revenue.

He also elaborated the efforts to monetize under-utilized assets such as buildings and open lands, with landmark projects in the pipeline under Public Private Partnership Authority, including the establishment of pre-fabricated warehouses in Landhi, Karachi.

Highlighting administrative reforms, Saeed Ahmed Sheikh revealed that Radio Pakistan has become the first public sector broadcaster to develop an indigenous Digital Pension Management System, aimed at eliminating ghost pensioners and ensuring transparency.

He said cost-saving initiatives like an energy conservation campaign and optimal use of internal engineering capabilities have significantly reduced operational expenditures of the PBC.

The DG Radio Pakistan also emphasized on Radio Pakistan's drive toward technological transformation and outreach.

He shed light on key developments including Antenna Realignment, the conversion of Murree Repeater Station into an FM Complex, and installation of a 300 KW solar grid station.

He said these measures are geared toward enhancing transmission quality and energy efficiency.

Saeed Ahmed Sheikh further outlined the integration of digital media platforms into Radio Pakistan's content strategy.

He said from live global streaming to active engagement on Facebook, X, TikTok, and the development of podcast studios nationwide, Radio Pakistan is repositioning itself to connect with a young and tech-savvy audience.

The session concluded with an expression of optimism for Radio Pakistan's future as a financially viable, administratively efficient, and digitally integrated national institution.