Minister for Commerce Jam Kamal Khan has directed Pakistan Horticulture Development and Export Company to accelerate value-addition, modern processing technologies and export-oriented interventions to strengthen Pakistan’s horticulture sector.

Chairing a meeting in Islamabad today, he highly appreciated Pakistan Horticulture Development and Export Company's successful fruit bagging initiative, describing it as a transformative intervention that has significantly improved the quality, appearance and export competitiveness of Pakistani fruits.

He directed the concerned authorities to expand the initiative beyond mangoes, bananas and guavas to commercially important crops, particularly dates, while also extending it to grapes and peaches.

Jam Kamal Khan also directed the authorities to work with Pakistan's paper manufacturing industry, private-sector partners and provincial governments to explore local production of fruit bagging materials.