Dr. Qaisar Sajjad (Secretary General, PMA): The launching of campaign titled ‘Healthy Diet – Health Forever’ by the government is highly appreciable. The medical community in Pakistan has been asking for such campaign for a long time. The mass media, including radio, TV and internet, needs to be effectively utilized to spread awareness among people about the benefits of healthy diet and bad impacts of junk food. The younger generation now a days is very much fond of beverages, burgers, and pizzas which are very unhealthy. We must promote the use of milk, eggs and other healthy food items. Another problem in Pakistan is the culture of late eating which also endangers the health. The government should take steps to close down eateries and marriage halls early so that people are not affected.