Special Assistant to Prime Minister on Information and Broadcasting Dr. Firdous Ashiq Awan says capacity building of media persons is essential to cater to the requirements of modern age.

Addressing a function at Information Services Academy in Islamabad today, she said in the 24/7 environment of news flow, the role of Information Officers is highly significant in disseminating information about policies and activities of public importance.

Recognizing the increasing relevance of media in today's age, she said people also need to be sensitized regarding fifth-generation hybrid war that is being launched by forces against the country. She said the journalists who hold the power of pen must be sensitized regarding issues of national priorities.

The Special Assistant said the Ministry of Information and Broadcasting has been tasked to create a framework that enables the professional working of journalists while harnessing the modern technology. She said the number of TV channels in Pakistan is greater than many regional countries. Dr. Firdous Ashiq Awan said the fast pace of information flow has become challenging to cope with. 

The Special Assistant regretted that the race for higher ratings has led to speculations and fake information and this practice needs to be curbed. 

She urged the Information Service Academy to engage students of mass communication studying in various universities of the country in order to sensitize them on national issues of importance.

Kiani/ Ahsan