Green Pakistan Initiative (GPI) has taken significant measures over the past three years to improve tourism sector and attract greater investment.

Agreements for seventy-eight tourism sites were finalized within just eighteen months, while fifteen out of seventeen hotels and recreational facilities have already been opened to tourists.

Through “Salam Pakistan” campaign, Pakistan’s diverse and scenic tourism opportunities have been promoted at the global level.

Since 2024, the regular organization of the Sustainable Tourism Forum has been creating new opportunities for tourism development and investment.

Visa facilitation measures have been introduced for international tourists.

Last year, the US broadcaster CNN included Gilgit-Baltistan among the world's top twenty five tourist destinations.

Over one million foreign tourists visited Pakistan last year, representing an increase of eight hundred and twenty percent compared to previous years.