Tourism sector is one of the priority areas of the Special Investment Facilitation Council (SIFC), which aims to harness its potential for the country's development.

In this regard, Pakistan’s participation in "ITB Berlin 2025" offers a significant opportunity to highlight the tourism sector.

Pakistan's Ambassador to Germany inaugurated the "Pakistan Pavilion" in Berlin, with key stakeholders from Pakistan's tourism industry, including the Managing Director of Green Tourism Company, also in attendance.

Pakistani Pavilion featured an outstanding display of traditional cuisine, music, and handicrafts, reflecting the country’s breathtaking natural beauty, rich cultural heritage and hospitality.