Planning Minister Ahsan Iqbal has emphasized the importance of corporate and national branding in unlocking country's economic potential, particularly in enhancing exports.

He was chairing a consultative meeting for the establishment of National Center for Brand Development in Islamabad today which was attended by heads of private institutions and branding experts.

The Minister said national branding requires joint efforts of the corporate sector, industries and national stakeholders.

Ahsan Iqbal said that our national identity is reflected in the products we create and how we present them to the world. He further said that by promoting our goods and services, we are directly elevating Pakistan's national brand.

He urged the corporate sector and industries to play their role in highlighting Pakistan's national identity.

The Minister said more work needs to be done for the cultural identity of Pakistan.