Today marked the end of the four-day training workshop tilted “Basics of Digital Marketing” which was held at Radio Pakistan Lahore.

The workshop was attended by over fifteen radio professionals from different sections of Radio Pakistan Lahore while more than 35 participants joined the training workshop on zoom link from Radio Pakistan’s Karachi, Peshawar, Quetta, Multan , Bahawalpur, Faisalabad and Islamabad stations.

The training was arranged and coordinated by Shehzad Ghauri.  Digital Marketing experts Sharoon Shahid and Tanzeel-Ur-Rehman imparted to the participants, the basic knowledge about Digital Marketing, its tools and analytics.

The workshop was designed to give participants the knowledge and skills needed to take advantage of the latest digital marketing techniques.

Attendees were taught about the importance of Search Engine Optimization, as well as how to use social media to reach their target audience. 

They also learned about the different types of advertising techniques available and ways to choose the most effective one for radio marketing.

Participants were also given the opportunity to apply their knowledge through a series of practical exercises, giving them the chance to put their new skills into action.

Praising the knowledge and expertise of the trainers, many participants said they felt more confident in their ability to use digital marketing strategies after listening to the trainers at the workshop.

At the end, certificates were distributed amongst the participants of the training workshop by Station Director Radio Pakistan Lahore, Mustafa Kamal, who was the Chief Guest of the concluding ceremony.

The ceremony ended with refreshments followed by group photo session.