IPO-Pakistan Chairperson Ambassador (Retired) Farukh Amil held a meeting with Vice Chancellor National College of Arts Dr Murtaza Jafri in Lahore on Friday.

During the meeting, strategies pertaining to the enhancing understanding and implementation of Intellectual Property Rights came under discussion.

It was further highlighted the importance of IPR in protecting the rights of artists, designers, and creators, enabling them to safeguard their innovative work and foster a culture of creativity.

Farukh Amil emphasized the importance of IPR in promoting innovation, creativity, and economic growth, and the need for awareness and education among students and faculty.

Vice Chancellor Dr Murtaza Jafri invited the Chairperson of IPO-Pakistan to hold interactive sessions with the students to promote IPR awareness.