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PTV, PBC, APP being transformed to meet contemporary requirements: Fawad
June 25, 2021

Minister for Information and Broadcasting Chaudhary Fawad Hussain says the state-run Pakistan Television, Radio Pakistan and Associated Press of Pakistan are being transformed to meet contemporary requirements in a fast changing world.

He was talking to Japanese Ambassador Kuninori Matsuda in Islamabad today (Friday).

The Minister stressed the need for early implementation of joint projects between Japan and Pakistan pertaining to modernization and technical up gradation of PTV and Pakistan Broadcasting Corporation. He said government is determined to turn APP into a premium digital news agency on the pattern of well-known leading international news agencies. He added that 11 modern studios would be established in major cities of the country with an aim to create and strengthen a state of the art and flourishing video news service of APP.

The Minister also informed the Ambassador regarding government’s initiative to establish Media Technology University and said that Japan’s cooperation to extend support to train human resource will be vital in terms of providing technical know-how.

Chaudhry Fawad Hussain also emphasized the need for cooperation between the two countries in the realm of gaming and animation as it can add another feature to the ever strengthening bilateral economic relations. He also proposed joint ventures with Japan in the fields of film, drama, podcast and joint productions.

The Ambassador and the Minister discussed in detail the status of ongoing joint initiatives between Pakistan and Japan in the avenues of media and information.

Kuninori Matsuda expressed Japan’s keenness for collaboration in the areas of gaming and animation. He informed the Minister that Japanese company named KADOKAWA is keen to invest in Pakistan particularly in the arena of animation and entertainment. On the occasion, the Minister said Pakistan is eager to benefit from Japanese expertise in this sphere.

The Ambassador told that NHK would launch Urdu service in Pakistan on the occasion of commemorating and celebrating the 70 years of diplomatic relations between Japan and Pakistan, next year.

He also appreciated the Minister’s cooperation in supporting technological initiatives between the two countries.

Chaudhry Fawad Hussain also assured his full support to the Japanese Ambassador in production and shooting of commercial movie titled “Trango Man” in Pakistan.