UK-based Boohoo Group has expressed keen interest in establishing long-term buying linkages with Pakistan and the ambition to create a comprehensive supply chain in the country, encompassing organic cotton to apparel production.

The interest was shown by the leading British businessman and Chairman of Boohoo Group Abdullah Kamani, who called on Caretaker Prime Minister Anwaar-ul-Haq Kakar in London today.

They also hoped for improved Pakistan-UK air connectivity to facilitate increased imports from Pakistan.

The Prime Minister conveyed Pakistan's commitment to facilitating investment and offered support in establishing manufacturing facilities within the country, particularly within Special Economic Zones (SEZs). Furthermore, he urged Boohoo Group to consider opening buying houses in Pakistan, emphasizing the advantages of doing so. He also extended an invitation to Boohoo Group to send a buying delegation to Pakistan for enhanced collaboration.

The meeting marked a significant step towards enhancing economic cooperation and trade between Pakistan and the Boohoo Group.

It is pertinent to mention that Boohoo Group is a prominent British online fashion retailer with annual sales exceeding one billion pounds, with a wide range of popular brands including boohooMAN, Pretty Little Thing, Miss Pap, Karen Millen, Coast, Oasis, and Debenhams.