UNESCO says two-thirds of content creators fail to check the accuracy of their material, making them and their followers vulnerable to misinformation.

In a statement, UNESCO Director-General Audrey Azoulay said the social media influencers need urgent help to check their facts before they broadcast to their followers to reduce the spread of misinformation online.

Social media influencers have become primary source of news for global audiences, yet 62 percent lack basic fact-checking practices.