President Dr Arif Alvi has called for effective marketing of country's pink salt as Pakistani brand at the international level.

He said this during his visit to Kewra Salt Mines today.

The President said Pakistani raw salt can be converted into valuable products to earn foreign exchange.

He also emphasised the need to adopt modern technology to reduce wastage of salt during the mining process.

Dr Arif Alvi said Pakistan's high quality rock salt is low cost and rich in minerals.

He also visited the Asthma Centre, established at the Kewra Salt Mines, and interacted with patients.

The Managing Director of Pakistan Minerals Development Corporation informed the President about various aspects of salt mining, quality of salt and various salt ingredients. The President, on the occasion, inaugurated the Salt Library at the Khewra Salt Mines.