National Geographic Traveller magazine has called for wider recognition and awareness of Pakistan's rich natural and cultural heritage.

In a feature published in this month's edition, the magazine highlights the immense tourism potential of Pakistan's scenic mountains stretching across the country's northern region.

The magazine affirms that tourism deserves to be future of Pakistan for its heartfelt hospitality and transcendental mountain trails.

It underscores that hospitality is a way of life in Pakistan's north which is home to world's highest peaks and has a proud cultural identity.

The article notes with regret that despite a rich heritage and enormous tourism potential, international visitors have been scarce as the country is often misunderstood.