Pakistan’s Ambassador to the United States, Rizwan Saeed Sheikh says it is a national duty to promote and to make future generations aware of Urdu literature and the country's rich cultural heritage.

He made these remarks while addressing an event in Virginia, U.S to pay tribute to the great poet Asadullah Khan Ghalib.

The Ambassador invited the Pakistani community living in the U.S to utilize the embassy's resources for events related to the promotion of cultural heritage.

Referring to recent technological advancements, Rizwan Saeed Sheikh said that technology should be leveraged to protect and promote the Urdu language and cultural heritage.

He underscored that raising global awareness about Pakistan’s cultural heritage is a key aspect of public diplomacy, and every possible effort will be made in this regard.

The Ambassador highlighted that the Embassy had recently organized an exhibition of Islamic calligraphy to promote Pakistani arts and literature.

Later, he also honored various personalities in recognition of their social and professional contributions.