The Karachi Water and Sewerage Services Improvement Project (KWSSIP) has launched its ‘wall painting drive’ today, aimed at instilling lasting behavior change in the city’s informal settlements, known as Katchi Abadis.

This vibrant campaign is part of KWSSIP's ongoing Behavior Change Communication (BCC) efforts, focusing on enhancing water, sanitation, and hygiene (WASH) practices, which are critical for the well-being of underserved communities.

The campaign began in Essa Nagri, where the first wall message promoting cleanliness and hygiene was unveiled before an enthusiastic crowd.  

The launch came at a critical time as Karachi faces a surge in viral diseases, particularly in deprived areas like katchi abadis.